If you remember the buzz around social media marketing when web 2.0 came onto the scene a few years ago, then you'll recognise Facebook conversion tracking pixels as one of the most significant developments in social media.
Facebook Tracking pixels, and Facebook conversion tracking pixels in particular allow Facebook advertisers to track the actions people take once clicking an ad from Facebook and onto the advertisers web pages The advantage to you as a marketer is that you can track the performance of your pages and track your return on investment (ROI).
Many people getting started with Facebook conversion tracking pixels can get a little overwhelmed, but the process is actually quick and easy to do…
Facebook Conversion Tracking Pixels – Step#1
The first step in using Facebook conversion tracking pixels is to make sure you use Google Chrome as you web browser or use a third party tool that supports the Facebook ads API, otherwise you won't be able to carry out the process.
Once you get into Facebook in the manage ads section, click onto ‘conversion & tracking' and the tab to create a Facebook conversion tracking pixel. Here you add the name or title of your course, product or service.
Facebook Conversion Tracking Pixel – Categories
The category related to the kind of conversion that you want to track, these categories include:
- Key Page Views
- Add To Cart
- Other Website Conversions
With this type of tracking available, you'll have access and information on the conversions of your leads into clients and customers.
In some cases marketers have found that a poor sales page led people to click away, while a confusing checkout page could ruin the efforts of a well structured sales page.
Facebook Conversion Tracking Pixel – Pixel Code
Once you have selected the appropriate category and generated the Facebook conversion tracking pixel, you can simply copy and paste it into the relevant section of your web page.
Where you paste the code will depend on what software you're using, if you're using WordPress for example, there are lots of plugins available in the plugin library, alternatively many WordPress templates have the facility built in to add the pixel code.
Facebook Conversion Tracking Pixel – Conclusion
If you're in marketing, the bottom line is that you need to be tracking everything right from the outset. The biggest advantage with Internet marketing is having the ability to track and monitor on what's working, and of course, what's not working within your own web pages and sales funnels.
Once you have your sales process set up that attracts leads, converts leads into sales and gives you a high return on investment, then you can scale up and make a lot of money quickly. Many marketers reported a 40% reduction in ad spend once they started using Facebook conversion tracking pixels.
If you don't track anything, then you're back to the Internet equivalent of sending out a bunch of flyers through letterboxes!
Give it a go! get started with Facebook conversion tracking pixels, and let me know how it went by putting a comment below.